Not so long ago, I came across a quote on Facebook attributed to popular singer and songwriter Adele in which she says: “I don’t make music for the eyes. I make music for the ears”. This, coming from an artist, makes perfect sense, but in the world we live in, where marketing and advertising are the core ingredients of any success, even music have to go visual. Marketing and advertising is very visual, and it gets even more visual every day as new technologies emerge and music has not been left behind.
If you are an aspiring musician, you understand that the hottest selling tools for your talent today include Instagram, Pinterest and generally image-based platforms that are growing in popularity. If you are ready to brand and sell yourself and your music, read on to discover some of the simplest yet effective secrets to get you winning followers and fans.
Visual branding is very important for musicians and brands
To establish yourself as a musician, you have to reach the widest audience in the shortest time possible. You cannot do this using audio. You will have to find ways to represent your music visually through different ways including artwork, pictures and other graphics, as long as they represent your musical genre, your personal values and style. This will enable you to stand out and evoke certain emotions such as love and admiration while presenting a professional image without having to pay. Having an active Instagram account, for instance, is the best way to keep your followers close and informed.
Emotional and Subjective
Just like when creating music, creating a visual brand is subjective in that it is highly dependent on goals and personal aesthetics. Most times, you will have to think outside the box to come up with something different and catchy that will get more shares and eventually earn you more fans. Any professional marketer will tell you that branding is holistic, in that you have to believe and live in the brand you create. It is best to market your logo, colors or themes, and marketing through images may not be all it takes. You could get hoodies with your logo that fans can engage in small competition to win and the results would amaze you.
Understand the basic elements of visual branding
There are 4 basic elements that you must incorporate in your visual branding campaign: primary and secondary branding images, use of color and tone, your personal or band logo and type fonts. Any business that embarks on visual marketing should know that consistency easily translates to professionalism and evoking emotions takes using just the right of each of these four elements. Most musicians often consult a professional designer for help coming up with images and logos to use, and how to make clothing with these graphics to create a unique branding campaign that stands out from the rest.
Branding used to be very difficult and expensive, but today you can hire a designer at 8am, upload your logo to a printer at 10 and your personalized hoodies, bandanas or t-shirts will be shipped by 3pm, all for the price of a lunch meal! What is your excuse?